360-degree videos have a huge amount of interactive elements for your active social media marketing. These videos have unique qualities to appeal, engage and retain the viewers to convert them into desired target audience. Branding and building corporate image of the organization take place through such strategic efforts of creating immersive videos. These videos give you with a chance to stand out in the crowd to achieve a competitive edge in the markets across the world. These videos, therefore offer you a way to mingle information and entertainment to drive your business. 360-degree videos and virtual reality impact the consumer behaviour, user experience, and buying habits in a unique way like never before.
Online video marketing is flourishing these days with the latest trend of 360-degree videos and virtual reality. 360-degree videos have the power to capture curiosity, drive communication, and increase followers cum viewers at a massive speed. Click through rates and audience engagement is generated in a way better manner through 360-degree videos. The fascination, craze, and popularity that 360-degree videos have created in the global markets have transformed the concepts of audiovisual representation. Online marketers have a specific goal in their minds to create the videos that are more interactive and immersive in nature. It is because, the more the video is interesting, the more likes, comments, shares, and re-posts would increase. Eventually, your content will be trending continuously in the feeds.
With consistent progress in the online video sector, new technologies have opened the doors of opportunities to the marketers to go global. 360-degree videos are the newest types of videos having the ability to make the viewers feel as if they are present in the situation. To create these videos; special cameras are used to cover the spherical view from all the possible angles to give a complete view to the viewers. In traditional videos, we do not have the control over what we are watching, whereas in 360-degree videos you can easily regulate the angle as per your choice from where you can see the motion. In such videos, you can quickly make pan-tilt movements in the videos without wearing virtual reality headsets. With the help of simple mouse or keyboard/keypad, viewers can drag the picture or video to watch it from the preferable angle. Hence, a user-friendly way to look at the videos from laptop/tablet gets more popularity among the audiences.
Most of the major social networking platforms such as Facebook, Twitter, YouTube, Pinterest have invested in this technology to upload these types of videos online. Viewers, as well as publishers, get a chance to distribute and watch 360-degree videos. Many social networking websites today are willing to promote the online marketing strategies these days. 360-degree videos are exclusive opportunities to create communicative, immersive stories to engage the viewers through motion, sound, and sight in the most creative manner. For any company, its golden opportunity to promote its brand through providing a personalized experience for the viewer by placing him in the fictional ambiance. These immersive videos provide the viewers with fully customized and rich media experience to focus entirely on the story. Such an experience leaves a greater impact on the minds of the viewers i.e. potential buyers to mesmerize them with the utility of the marketed product or service.
Advertising is all about attracting the customers’ attention towards the marketed product or service through adding a unique and creative element in the story. 360-degree videos play a vital role in fulfilling this requirement through an innovative and fresh way of boosting the audiovisual content for the viewers. Since, these videos are very interactive, appealing; they stimulate the viewers to go for it. They contain a call to action message directed towards the viewers. These types of videos are widely used in industries such as real estate, tourism, hospitality and so on. They have the power to include a viewer into the scenario from deep emotional level by virtually putting him/her into the situation. Viewers get an opportunity to view a particular product or service from all aspects consuming overall outlook to verify the utility. The versatility and great level of user engagement these videos have are just unparalleled. This type of content goes viral quickly across the internet to acquire millions of views within few minutes.